Claritas Prizm NE Marketing Segmentation Research Solutions. Market Segment Research, Segmentation Research Tools, Consumer Segments, Consumer. It was developed by Claritas. PRIZM stands for Potential Rating Index for Zip Markets, and is built around geographic neighborhood data obtained through the . Claritas®/Prizm®NE Segment Young Digerati, Young Digerati – Young Digerati are tech-savvy and live in fashionable neighborhoods on the urban.

Author: Makasa Shajar
Country: Reunion
Language: English (Spanish)
Genre: Automotive
Published (Last): 7 May 2005
Pages: 448
PDF File Size: 17.61 Mb
ePub File Size: 12.79 Mb
ISBN: 636-6-37836-990-6
Downloads: 30652
Price: Free* [*Free Regsitration Required]
Uploader: Akinorg

Households found mostly in second cities, this segment is in mid-career with their jobs.


Ethnically diverse–with nearly half its residents Hispanic, Asian, or African-American–New Beginnings households tend to have the modest living standards typical of transient apartment dwellers.

They live in areas that are somewhat rural but have more of a suburban taste. Among second-tier cities, Second City Society stands at the top of the heap–a social group consisting of the wealthiest families who live outside the nation’s metropolitan core.

Bohemian Mix — A collection of mobile urbanites, Bohemian Mix represents the nation’s most liberal lifestyles. Given its high percentage of executives and white-collar professionals, there’s a decided business bent to this segment: The four segments in the Inner Suburbs social group ckaritas concentrated in the inner-ring suburbs of major metros–areas where residents tend to be high school educated, unmarried, and downscale.

Urban Achievers — Concentrated in the nation’s port cities, Urban Achievers is often the first stop for up-and-coming immigrants from Asia, South America, and Europe. Filled with significant numbers of Asian-Americans and college graduates–both groups are represented at nearly twice priz, national average–this segment is a haven for white-collar professionals drawn to comfortable homes and apartments within a manageable commute to downtown jobs, restaurants, and entertainment.

Your goal here is to further strengthen the argument you made last week concerning the accuracy or inaccuracy of your Claritas PRIZM results. However, the consumer behavior of the S4 segments is dominated by older Americans who enjoy social activities at veterans clubs and fraternal orders, TV news and talk shows, and shopping at discount department stores. A vibrant social scene surrounds their older homes and apartments, and residents prizmm the nightlife and enjoy leisure-intensive lifestyles.


American Dreams — American Dreams is a living example of how ethnically diverse the nation has become: In their spare time, they are active members of their local community organizations. PRIZM Premier’s 68 segments are defined according to socioeconomic rank, including characteristics such as income, education, occupation and home value as well as 11 Lifestage Groups and 14 Social Groups.

Exploring Your Own Market, Part 2 | GEOG B: Location Intelligence for Business

They live in aging homes and garden-style apartment buildings, where the jobs are scarce and the money is tight. Many of the households contain Boomer families and couples with college degrees, expansive homes, and professional jobs–they’re twice as likely pizm average Americans to telecommute.

These clafitas singles, couples, and families are typically college-educated and ethnically diverse: Suburban Pioneers — Suburban Pioneers represents one of the nation’s eclectic lifestyles, a mix of singles, recent divorcees, and single parents who have moved into older, inner-ring suburbs.

Data players expected and unexpectedly necessary. Many of these city dwellers have advanced degrees and are married couples with few children who live in fashionable homes. Most residents are over 65 years old, but they show no interest in a rest-home retirement.

Made claritass of over singles and married couples living in older suburban and second prizk homes. Typically members of the Baby Boom generation, they hold decent jobs, own older homes and condos, and pursue conservative versions of the American Dream. Few segments rank higher in their percentage of home owners, and that fact alone reflects a more comfortable lifestyle for these predominantly white and African-American singles and couples with deep ties to their neighborhoods.

Business Prospect Lists can be used to identify and locate your przim in any market or analysis area. This segment lives in urban areas. Residents are married with children – some parents just began starting a family while others approach the empty-nest stage as their children age. Original research, best-in-class segmentation and sought-after sources. Suburban Sprawl — Suburban Sprawl is an unusual American lifestyle: These appends help pdizm find the specific geographic markets in which your customers reside.


The six segments in Rustic Living represent the nation’s most isolated towns and rural villages. Current Clients Please contact the Solution Center at Due Wednesday night Big Sky Families — Scattered in placid towns across the American heartland, Big Sky Families is a segment of middle-aged rural families who have turned high school educations and blue-collar jobs into busy, upper-middle-class lifestyles.

They enjoy outdoor activities like fishing and off-road biking but also enjoy the creature comforts of reading. Close-In Couples — Close-In Couples is a group of predominantly older, ethnically diverse couples living in older homes in the urban neighborhoods of mid-sized metros. Many have executive jobs and live in recently built homes.

Filled with younger, mostly single adults and couples just starting out on their career paths in service jobs. These second-city dwellers spend their days on crafts and watching daytime TV. In claritzs placid towns and scenic bedroom communities, these Americans tend to be married, mostly between the ages of 25 and 54, with or without children. PRIZM Premier offers a complete set of ancillary databases and links to third-party data, allowing marketers to use data outside of their own customer files to pinpoint products and services that their best customers are most likely to use, as well as locate their best customers on the ground.